Which segment is important when there is a big influx of first-time buyers?
A) switchers
B) brand-freaks
C) lead users
D) emergent consumers

Question

Which segment is important when there is a big influx of first-time buyers? 
A) switchers 
B) brand-freaks 
C) lead users 
D) emergent consumers

Quizplus · Accepted Answer

Emergent consumers are important when there is a big influx of first-time buyers because they represent new or potential customers entering the market, often with different needs or behaviors than existing customers.

Which Segment Is Important When There Is a Big Influx