The top of the strategic planning triangle is ,as it relates to customers.
A) specification of the brand's history
B) identification and specification of the target segment
C) identification of the various headlines that may be deployed as part of the campaigns
D) specification of ideas
Correct Answer:
Verified
Q36: When ad agency professionals are creating a
Q37: Location is most related to segmentation.
A) geographic
B) psychographic
C) competitive
D) demographic
Q38: What is a downside to adopting a
Q39: Which segment is important when there is
Q40: For most products and services,some users will
Q42: Which of the following forms the final
Q43: _ is a term that advertisers created
Q44: A major criterion to consider during segment
Q45: A firm hires an agency to persuade
Q46: Which system has identified many market segments
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