Segment selection revolves around what the members of the segment want versus:
A) how much they are willing to pay for it.
B) whether the segment is currently growing.
C) how much they are willing to settle for.
D) the organization's ability to provide it.

Question

Segment selection revolves around what the members of the segment want versus: 
A) how much they are willing to pay for it. 
B) whether the segment is currently growing. 
C) how much they are willing to settle for. 
D) the organization's ability to provide it.

Quizplus · Accepted Answer

Segment selection is not only about what the members of the segment want, but also about the organization's ability to provide it. The organization needs to consider if it has the resources, expertise, and capability to meet the needs and preferences of the target segment. Factors such as profitability, growth potential, and competition also need to be considered. Therefore, option D, which highlights the organization's ability, is the correct answer. Options A, B, and C are not relevant to the segment selection process.

Segment Selection Revolves Around What the Members of the Segment