An important apex in Thorson and Moore's strategic planning triangle entails:
A) identification and specification of complex themes.
B) identification of the various global markets.
C) specification of the brand's value proposition.
D) specification of details.

Question

An important apex in Thorson and Moore's strategic planning triangle entails: 
A) identification and specification of complex themes. 
B) identification of the various global markets. 
C) specification of the brand's value proposition. 
D) specification of details.

Quizplus · Accepted Answer

Specification of the brand's value proposition is an important apex in Thorson and Moore's strategic planning triangle. This involves identifying and communicating the unique value that the brand offers to its target customers. This step is critical for differentiating the brand from competitors and establishing a strong position in the market. A, B, and D may be important steps in the strategic planning process, but they are not specifically identified as apexes in Thorson and Moore's triangle.

An Important Apex in Thorson and Moore's Strategic Planning Triangle