A powerful value proposition in many situations includes functional,emotional,and self-expressive benefits,
A) though there is only one basis for market segmentation.
B) though it is not easy to reflect all three aspects in one single ad.
C) all of which must be included in a given headline.
D) though it only applies to services.

Question

A powerful value proposition in many situations includes functional,emotional,and self-expressive benefits, 
A) though there is only one basis for market segmentation. 
B) though it is not easy to reflect all three aspects in one single ad. 
C) all of which must be included in a given headline. 
D) though it only applies to services.

Quizplus · Accepted Answer

While a powerful value proposition should ideally include functional, emotional, and self-expressive benefits, it can be difficult to reflect all three aspects in a single ad. Therefore, option B is the correct answer. The other options are either incorrect or incomplete.

A Powerful Value Proposition in Many Situations Includes Functional,emotional,and Self-Expressive