For print ads and promotions,recall testing is the standard memory test.
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Q32: A communication test simply explores whether the
Q33: Identifying the activities,interests,and opinions of target audiences
Q34: Eye-tracking technology systems basically measure where and
Q35: Developmental research looks at consumers' identities,perceptions,wants,and habits
Q36: Overall,recognition is easier,because people are shown a
Q38: Thought listings and cognitive response analysis are
Q39: Projective techniques can test consumer response to
Q40: _ is a type of thought process
Q41: Which of the following is a particular
Q42: _ is research on the actual ads
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