A communication test simply explores whether the people "get" the ad-whether they understand the main point,understand the joke,or see the connection.
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Q27: The type of advertising research undertaken before
Q28: Unaided recall is when the respondent demonstrates
Q29: Implicit memory measures do not refer to
Q30: Dialogue balloons,story construction,and sentence and ZMET are
Q31: Recognition tests are the same as recall
Q33: Identifying the activities,interests,and opinions of target audiences
Q34: Eye-tracking technology systems basically measure where and
Q35: Developmental research looks at consumers' identities,perceptions,wants,and habits
Q36: Overall,recognition is easier,because people are shown a
Q37: For print ads and promotions,recall testing is
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