Unaided recall is when the respondent demonstrates that he or she saw the commercial and remembered the brand name without the brand name mentioned.

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Unaided recall is a form of brand awareness measurement where the respondent is asked to recall the brand name without any prompting or cues, demonstrating that they remember the brand from their memory. This is done to see how well the brand has made an impression on the consumer and to gauge its level of brand recognition.

Unaided Recall Is When the Respondent Demonstrates That He or She