Advertising has the greatest impact on sales early in the product life cycle.

Name: Advertising has the greatest impact on sales early in the product life cycle.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Advertising is most effective during the introduction and growth stages of a product's life cycle, when consumers are unaware of the product or have limited knowledge about it. As the product becomes more established and well-known, other factors like price and reputation may become more important in influencing sales.

Advertising Has the Greatest Impact on Sales Early in the Product