Which budgeting method monitors the amount spent by significant competitors and then allocates an equal or proportionate amount as its advertising dollars?

Question

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The share-of-voice approach monitors the amount spent by significant competitors and then allocates an equal or proportionate amount as its advertising dollars. The other options are different methods of budgeting for advertising. The objective-and-task approach involves setting objectives and then determining the tasks needed to achieve them, while the advertising response function and percentage-of-sales approach both involve setting a budget based on the expected or achieved sales results from advertising.

Which Budgeting Method Monitors the Amount Spent by Significant Competitors