To determine the public's knowledge of a product,a marketer may ask consumers to name five technology companies.Apple is the brand most often listed first; this is considered to demonstrate:

Question

Quizplus · Accepted Answer

Top-of-the-mind awareness refers to the first brand that comes to a consumer's mind in relation to a product or service category. Apple being the most often listed first indicates a high level of top-of-the-mind awareness for the brand among consumers.

To Determine the Public's Knowledge of a Product,a Marketer May