Scenario 8-3
After working as an account executive in an advertising agency for 20 years, you've decided you want to own your own business. You buy Springfield Hardware, a neighborhood hardware store, from a man who has owned and run the business for the past 52 years. He sells you the store and its entire inventory, but with one warning-he wasn't much on paperwork, so there won't be a lot of records to be found. You buy the store and begin to create your ad plan.
-(Scenario 8-3)You're currently deciding exactly where and when ads will be placed,and determining the strategy behind each placement.This takes a while-with the explosion of Internet sites,outdoor advertising,and innovative promotions,the options are almost unlimited.In this way,you are:

Question

Quizplus · Accepted Answer

The scenario describes the process of deciding where and when ads will be placed and determining the strategy behind each placement. This is a key component of creating a media plan, which outlines the various advertising channels and tactics that a business will use to reach its target audience. Setting up account services, devising a budgeting method, and doing advertising research may be important aspects of the overall advertising strategy, but they are not specifically described in the scenario as the main focus of the decision-making process.

Scenario 8-3 After Working as an Account Executive in an Advertising Agency