Scenario 8-1
You are owner of a 19-person advertising agency in a major market. You've been invited to pitch the Girl Powers account, the largest female-only fitness center chain in the region, one that could quickly grow into a national franchise. If you land the account, it will be your biggest revenue producer by far. You'll be able to staff up, move to a nicer space, and buy some decent office furniture. It also will put you, personally, in a position to make money by selling out to a larger agency someday. Considering the importance of the pitch to Girl Powers execs, you have decided to spearhead the pitch yourself.
-(Scenario 8-1)One of the main tasks will be to work with the marketing director at Girl Powers to determine exactly what she wants from its new advertising campaign.Which elements identify the specific goals that you will ask her to provide in concrete terms?

Question

Scenario 8-1
You are owner of a 19-person advertising agency in a major market. You've been invited to pitch the Girl Powers account, the largest female-only fitness center chain in the region, one that could quickly grow into a national franchise. If you land the account, it will be your biggest revenue producer by far. You'll be able to staff up, move to a nicer space, and buy some decent office furniture. It also will put you, personally, in a position to make money by selling out to a larger agency someday. Considering the importance of the pitch to Girl Powers execs, you have decided to spearhead the pitch yourself.
-(Scenario 8-1)One of the main tasks will be to work with the marketing director at Girl Powers to determine exactly what she wants from its new advertising campaign.Which elements identify the specific goals that you will ask her to provide in concrete terms?

Quizplus · Accepted Answer

Objectives are specific, measurable, and time-bound goals that the campaign aims to achieve. By asking for concrete objectives from the marketing director, the agency can create a campaign that is focused on achieving those goals. Strategies refer to the overall approach the agency will take to achieve the objectives, while tactics and executions refer to specific actions and creative elements that will be used in the campaign.

Scenario 8-1 You Are Owner of a 19-Person Advertising Agency in a in a Major