Compared to achieving a brand recall objective,achieving a persuasion objective typically requires more cognitive processing on the part of the consumer.

Question

Quizplus · Accepted Answer

Persuasion objectives require the consumer to actively engage with the message and make a decision based on the information presented, while brand recall objectives simply require the consumer to remember the brand name or logo. Therefore, achieving a persuasive objective typically requires more cognitive processing on the part of the consumer.

Compared to Achieving a Brand Recall Objective,achieving a Persuasion Objective