Advertisements that use the USP concept link the brand name with its unique selling proposition.
Correct Answer:
Verified
Q14: The concept of message strategy refers to
Q15: It is important to consider the strategic
Q16: Both feeling-based and thought-based ads are important
Q17: Humorous versions of advertisements usually prove to
Q18: Compared to achieving a brand recall objective,achieving
Q20: An infomercial looks like an entertainment show,when
Q21: The idea behind transformational ads is to
Q22: Transformational advertising can relate with brand experience.
Q23: Repetition is a tried-and-true way of:
A) posing one
Q24: The unique aspect that the product or
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