The unique aspect that the product or service advertised has is known as:
A) unique selling proposition.
B) transformational advertising.
C) social branding.
D) message strategy.

Question

The unique aspect that the product or service advertised has is known as: 
A) unique selling proposition. 
B) transformational advertising. 
C) social branding. 
D) message strategy.

Quizplus · Accepted Answer

The unique aspect of a product or service that sets it apart from competition is known as the unique selling proposition (USP). It is the main message which should be communicated to the target audience through advertising.

The Unique Aspect That the Product or Service Advertised Has