Social roles-e.g.,mother,father,romantic partner-and the consumer's inadequacies and worries about fulfilling them are used in selling products.

Question

Quizplus · Accepted Answer

This statement is true. Advertisers often create messages that suggest that their products or services can help consumers fulfill their societal roles, such as being a good parent, spouse or partner. By tapping into consumers' fears and worries about not living up to these expectations, marketers hope to persuade them to buy their products.

Social Roles-E