Comparison ads try to demonstrate a brand's ability to satisfy consumers by:
A) showing the brand name more often to consumers.
B) weighing its features against those of competitive brands.
C) linking the brand name to something memorable for consumers.
D) making consumers associate positive feelings with the advertised brand.

Question

Comparison ads try to demonstrate a brand's ability to satisfy consumers by: 
A) showing the brand name more often to consumers. 
B) weighing its features against those of competitive brands. 
C) linking the brand name to something memorable for consumers. 
D) making consumers associate positive feelings with the advertised brand.

Quizplus · Accepted Answer

Comparison ads highlight the brand's features and benefits and compare them to those of competitive brands to show that the advertised brand is better or more suitable for the consumer's needs.

Answer: D 
 Comparison ads aim to create a positive association with the advertised brand by highlighting its strengths and benefits, which in turn can lead to increased consumer satisfaction.

Comparison Ads Try to Demonstrate a Brand's Ability to Satisfy