When an advocacy position is taken by a spokesperson in an advertisement,this is known as a(n) ad.
A) transformational
B) testimonial
C) feel-good
D) image

Question

When an advocacy position is taken by a spokesperson in an advertisement,this is known as a(n)        ad.
A) transformational 
B) testimonial 
C) feel-good 
D) image

Quizplus · Accepted Answer

A testimonial ad is one in which a spokesperson takes an advocacy position, promoting a product or service with their perceived credibility and personal experience. The spokesperson may be a celebrity or an ordinary customer who has benefited from the product or service. This type of advertisement is intended to persuade viewers to align their attitudes and beliefs with those of the spokesperson and can be a powerful marketing tool.

When an Advocacy Position Is Taken by a Spokesperson in an Advertisement,this