__________help(s)explain how consumers rely on opinions or testimonials from people they consider similar to themselves,rather than on objective product information.
A) Equity theory
B) Reference groups
C) Maslow's theory
D) Brand loyalty

Question

__________help(s)explain how consumers rely on opinions or testimonials from people they consider similar to themselves,rather than on objective product information.
A) Equity theory 
B) Reference groups 
C) Maslow's theory 
D) Brand loyalty

Quizplus · Accepted Answer

Reference groups theory states that consumers tend to look at the opinions and testimonials of people they consider similar to themselves. This could be their family, friends, or colleagues who they trust and can relate to. Therefore, they rely on subjective information rather than objective product information.

__________Help(s)explain How Consumers Rely on Opinions or Testimonials from People