Which of the following ads uses indirect comparison?
A) Brand A offers you four times the performance of other leading brands.
B) Brand B gives you all-day protection against germs.
C) Brand C offers better mileage for half the price of Brand X.
D) Buying Brand D results in immense savings over the long term.

Question

Which of the following ads uses indirect comparison? 
A) Brand A offers you four times the performance of other leading brands. 
B) Brand B gives you all-day protection against germs. 
C) Brand C offers better mileage for half the price of Brand X. 
D) Buying Brand D results in immense savings over the long term.

Quizplus · Accepted Answer

Indirect comparison is when a product is compared to others without naming them specifically. Option A uses indirect comparison by stating "other leading brands" without naming them.

Which of the Following Ads Uses Indirect Comparison