As a way to energize the creative process,firms are starting to use crowdsourcing by specifically encouraging customers to offer suggestions.

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Crowdsourcing is a technique used by firms to gather input, feedback, and ideas from a large group or community of people, often via the internet. By encouraging customers or the general public to offer suggestions or solutions, firms can tap into a wider pool of creativity and insights, which can help generate new product ideas, marketing strategies, and other innovations. This can be a great way to energize the creative process and engage customers in a more meaningful way.

As a Way to Energize the Creative Process,firms Are Starting