Shortly after an agency agrees to create a new campaign for a well-known cleaner,a creative brief needs to be put together.A creative brief is important because it:
A) pulls together initial ideas for copy, visuals, media, and overall concept from various team members.
B) acts as the checkbook and the balance sheet to keep expenses on track.
C) gets the creative team started with a list of suggested ideas from the client.
D) is produced based on brainstorming by all agency and client staff involved in the campaign.

Question

Shortly after an agency agrees to create a new campaign for a well-known cleaner,a creative brief needs to be put together.A creative brief is important because it: 
A) pulls together initial ideas for copy, visuals, media, and overall concept from various team members. 
B) acts as the checkbook and the balance sheet to keep expenses on track. 
C) gets the creative team started with a list of suggested ideas from the client. 
D) is produced based on brainstorming by all agency and client staff involved in the campaign.

Quizplus · Accepted Answer

A creative brief is a document that outlines the objectives and goals of a campaign, the target audience, and key messaging. It brings together initial ideas from team members and acts as a guide for the entire creative process. It helps ensure that everyone involved, including the client and agency staff, is on the same page and working towards a common goal. While a creative brief may have some financial considerations, its primary purpose is to guide the creative development of the campaign.

Shortly After an Agency Agrees to Create a New Campaign