Which of the following is true of the production stage of the television advertising process?
A) It can include some final preparations such as lighting checks and rehearsals.
B) It involves creating the shot-by-shot sketch depicting the visual scenes that will be used in an advertisement.
C) It is that stage at which the advertiser estimates the cost of the shoot and required paraphernalia.
D) It mostly involves the assessment of directors and music suppliers to be chosen for the shooting.

Question

Which of the following is true of the production stage of the television advertising process? 
A) It can include some final preparations such as lighting checks and rehearsals. 
B) It involves creating the shot-by-shot sketch depicting the visual scenes that will be used in an advertisement. 
C) It is that stage at which the advertiser estimates the cost of the shoot and required paraphernalia. 
D) It mostly involves the assessment of directors and music suppliers to be chosen for the shooting.

Quizplus · Accepted Answer

The production stage of the television advertising process can include some final preparations such as lighting checks and rehearsals. The production stage involves actually filming the advertisement using the plan developed in the pre-production stage (which includes creating the shot-by-shot sketch and estimating costs), and the post-production stage involves editing and finalizing the advertisement. Therefore, options B, C, and D are incorrect.

Which of the Following Is True of the Production Stage