Scenario 11-2
You are the creative director at a Milwaukee ad agency. Today, your copywriters are presenting you with their ideas for several thirty-second radio spots for the City of Milwaukee Tourism Bureau. The Bureau wants to feature its own information center and tours, city museums, art galleries, concerts, festivals, and special events. When they are ready, the best ideas will be taken to the marketing director of the City of Milwaukee for review and approval.
-(Scenario 11-2)One copywriter presents a spot that is funny,delivers the key selling points,and uses opening music and sound effects representing various elements of the city.You need to get it recorded before sending it to the client.You send it with the young copywriter to a trusted recording studio with the caution that says,"Use sounds effects with care." This means that:
A) any added music should be kept to a minimum to avoid irritating the audience.
B) the sound effects should not overwhelm the copy.
C) one cannot expect to build a musical picture in the listener's mind.
D) one should not mix sound effects and music.

Question

Scenario 11-2
You are the creative director at a Milwaukee ad agency. Today, your copywriters are presenting you with their ideas for several thirty-second radio spots for the City of Milwaukee Tourism Bureau. The Bureau wants to feature its own information center and tours, city museums, art galleries, concerts, festivals, and special events. When they are ready, the best ideas will be taken to the marketing director of the City of Milwaukee for review and approval. 
-(Scenario 11-2)One copywriter presents a spot that is funny,delivers the key selling points,and uses opening music and sound effects representing various elements of the city.You need to get it recorded before sending it to the client.You send it with the young copywriter to a trusted recording studio with the caution that says,"Use sounds effects with care." This means that: 
A) any added music should be kept to a minimum to avoid irritating the audience.  
B) the sound effects should not overwhelm the copy. 
C) one cannot expect to build a musical picture in the listener's mind. 
D) one should not mix sound effects and music.

Quizplus · Accepted Answer

The caution to use sound effects with care indicates that the focus should be on not overwhelming the copy with too many sound effects, while still using them effectively to enhance the message. It does not necessarily mean that music should be kept to a minimum or that mixing sound effects and music is prohibited.

Scenario 11-2 You Are the Creative Director at a Milwaukee Ad Agency