In advertising,what is a big change with media?
A) Media buyers do not have access to digital and social media to create buzz marketing.
B) They use below-the-line promotions instead of above-the-line promotions.
C) In modern times, much of media buying occurs via programmatic media buying.
D) The goods and services they offer do not require marketing.
Correct Answer:
Verified
Q24: Which of the following best defines micro-targeting
Q25: Smart brands focus on the synergy of
Q26: Programmatic media buying refers to automatic buying
Q27: Commercial research firms can provide advertisers with
Q28: Media buying has become more automatic,or programmatic.
Q30: Which of the following is true of
Q31: Creating a visual representation of the media
Q32: A media planner should understand the key
Q33: Advertisers calculate the level of brand conversations
Q34: A company goes through massive databases of
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