A media planner should understand the key role of modern media buying via __________.

Question

Quizplus · Accepted Answer

Programmatic media buying is a key role of modern media buying. It is an automated process that uses data and algorithms to purchase and place ads in real-time. Media planners need to understand this process to reach their target audience effectively and efficiently. Option A is incorrect because plan and frequencies are limited to traditional media buying methods. Option C is incorrect because mix and plans do not provide any specific information about modern media buying methods. Option D is incorrect because vehicle and outlines are vague and do not provide any insights into modern media buying.

A Media Planner Should Understand the Key Role of Modern