A retailer decides to use television ads to promote its line of men's and women's swimwear.In the media planningprocess,the retailer has chosen a(n):

Question

Quizplus · Accepted Answer

Choosing television ads refers to selecting a broad category of media, which is known as a media class. Media classes include television, radio, newspapers, etc., and represent the general categories of media platforms available for advertising.

A Retailer Decides to Use Television Ads to Promote Its