A manufacturer uses programmatic media buying to place social media ads every day for a period of two months.This is called _______.

Question

A manufacturer uses programmatic media buying to place social media ads every day for a period of two months.This is called _______.

Quizplus · Accepted Answer

Continuous scheduling involves regularly placing media ads over a period of time, such as daily for two months in this case. Gross impressioning refers to the total number of times an ad is viewed, message weighting involves prioritizing message elements, and media mixing is the use of multiple media channels for advertising.

A Manufacturer Uses Programmatic Media Buying to Place Social Media