Households using TV,or HUT,indicates that 100 television households in a given area were tuned to the program being measured.
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Verified
Q29: Television has a high absolute cost.
Q30: Newspapers are an excellent medium for:
A) retailers who
Q31: The involuntary and frequent intrusion of commercials
Q32: Though it is limited to a one-dimensional
Q33: Advertisers invest about $8 billion annually in
Q35: As print circulation and ad revenues decline
Q36: Programming transmitted to audiences via satellite transmission
Q37: Advertisers are boosting spending on digital,social,and mobile
Q38: A ratings point indicates that 1 percent
Q39: Media decisions are critically important for two
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