Newspapers are an excellent medium for:
A) retailers who require a wide range of creative options same as those available in broadcast media.
B) retailers or other local businesses targeting local geographic markets.
C) advertisers looking for an uncluttered environment to publish ads.
D) companies targeting highly selective audiences, with specific economic and social backgrounds.
Correct Answer:
Verified
Q25: A program rating is the percentage of
Q26: Radio syndication provides complete programs to advertisers
Q27: Share of audience provides a measure of
Q28: Narrowcasting is the development and delivery of
Q29: Television has a high absolute cost.
Q31: The involuntary and frequent intrusion of commercials
Q32: Though it is limited to a one-dimensional
Q33: Advertisers invest about $8 billion annually in
Q34: Households using TV,or HUT,indicates that 100 television
Q35: As print circulation and ad revenues decline
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