Radio syndication provides complete programs to advertisers on a pay-per-results basis.

Question

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Radio syndication provides complete programs to radio stations on a per-hour or per-program basis, not to advertisers. Advertisers typically purchase commercial spots within syndicated programs or sponsorships of segments of the program. Payment is usually made based on the number of times the commercial or sponsorship is aired, not on a pay-per-results basis.

Radio Syndication Provides Complete Programs to Advertisers on a Pay-Per-Results