Scenario 13-2 A National Radio Broadcaster's Association Hosts an Annual Convention That

Scenario 13-2
A national radio broadcaster's association hosts an annual convention that attracts station owners and program managers, as well as ad agencies and media planners. As a media planner, you take part in forums on the current status of traditional radio, the competition between AM and FM formats, the growth of satellite and Internet radio, and the rise of new technologies. During one forum, a professor of broadcasting initiates a discussion and poses a number of questions based on real-life situations that he has encountered over the years.​​
-(Scenario 13-3) The orange juice retailer believes that the appeal of its product cuts across just about every demographic,geographic,and psychographic segment.Thus,one objective for your media plan would be to achieve the widest reach possible.This would suggest the use of: 

A)  television.  
B)  magazines.  
C)  periodicals.  
D)  newsbooks.