Scenario 13-2
A national radio broadcaster's association hosts an annual convention that attracts station owners and program managers, as well as ad agencies and media planners. As a media planner, you take part in forums on the current status of traditional radio, the competition between AM and FM formats, the growth of satellite and Internet radio, and the rise of new technologies. During one forum, a professor of broadcasting initiates a discussion and poses a number of questions based on real-life situations that he has encountered over the years.
-(Scenario 13-2)An owner of a large restaurant/lounge wants to run an ad on a radio station that covers the Dallas-Fort Worth metropolitan area and plays country western music.He should choose FM stations rather than AM stations because AM stations are more likely to:

Question

Scenario 13-2
A national radio broadcaster's association hosts an annual convention that attracts station owners and program managers, as well as ad agencies and media planners. As a media planner, you take part in forums on the current status of traditional radio, the competition between AM and FM formats, the growth of satellite and Internet radio, and the rise of new technologies. During one forum, a professor of broadcasting initiates a discussion and poses a number of questions based on real-life situations that he has encountered over the years.​​
-(Scenario 13-2)An owner of a large restaurant/lounge wants to run an ad on a radio station that covers the Dallas-Fort Worth metropolitan area and plays country western music.He should choose FM stations rather than AM stations because AM stations are more likely to:

Quizplus · Accepted Answer

AM stations are more likely to have a news or talk radio focus, making FM stations a better choice for targeting audiences interested in music, such as country western.

Scenario 13-2 A National Radio Broadcaster's Association Hosts an Annual Convention That