Scenario 13-1
Crystal, a media buyer, is glancing through the latest edition of the industry trade publication, Advertising Age, and notices an ad targeted at media buyers. The ad encourages the purchase of space in a fast-growing magazine that reaches 12- to 18-year-old girls. It invites media buyers to contact the sales department of the magazine for more information. She considers the ad as she has a cosmetics manufacturer as a client who may benefit from this type of ad placement.
-(Scenario 13-1)The client is concerned about paying a lot of money for an ad in a fairly new magazine that hasn't yet established itself.Which of the following is most likely to be a reason behind the client's concern?

Question

Scenario 13-1
Crystal, a media buyer, is glancing through the latest edition of the industry trade publication, Advertising Age, and notices an ad targeted at media buyers. The ad encourages the purchase of space in a fast-growing magazine that reaches 12- to 18-year-old girls. It invites media buyers to contact the sales department of the magazine for more information. She considers the ad as she has a cosmetics manufacturer as a client who may benefit from this type of ad placement. 
-(Scenario 13-1)The client is concerned about paying a lot of money for an ad in a fairly new magazine that hasn't yet established itself.Which of the following is most likely to be a reason behind the client's concern?

Quizplus · Accepted Answer

The client's concern about paying a lot of money for an ad in a fairly new magazine that hasn't yet established itself suggests that they may be concerned about the cost of the ad space. Option D states that ad space in magazines is more expensive than most newspaper space, which supports the client's concerns about the cost. The other options (A, B, and C) do not address the client's concerns about the cost of the ad space.

Scenario 13-1 Crystal, a Media Buyer, Is Glancing Through the Latest Edition