A hotel in a small town wants to have radio in the media mix; their aim is to reach locals in this small town.What form of radio seems best for this client?

Question

Quizplus · Accepted Answer

Local spot radio advertising would be the best form of radio for this client as it would allow them to reach their target audience of locals in the small town. International and national spot radio advertising would not be as effective as they are geared towards reaching a larger audience outside of the local area. The option of not using radio at all is not a valid choice as radio can be an effective medium for reaching local audiences.

A Hotel in a Small Town Wants to Have Radio