Scenario 13-2
A national radio broadcaster's association hosts an annual convention that attracts station owners and program managers, as well as ad agencies and media planners. As a media planner, you take part in forums on the current status of traditional radio, the competition between AM and FM formats, the growth of satellite and Internet radio, and the rise of new technologies. During one forum, a professor of broadcasting initiates a discussion and poses a number of questions based on real-life situations that he has encountered over the years.
-(Scenario 13-4)After placing the first few simple ads in the local paper,Greta's Garden realizes that it needs to offer customers special offers to help them earn better loyalty.It decides to offer some discount coupons in the Sunday newspaper.What kind of advertising is this?

Question

Scenario 13-2
A national radio broadcaster's association hosts an annual convention that attracts station owners and program managers, as well as ad agencies and media planners. As a media planner, you take part in forums on the current status of traditional radio, the competition between AM and FM formats, the growth of satellite and Internet radio, and the rise of new technologies. During one forum, a professor of broadcasting initiates a discussion and poses a number of questions based on real-life situations that he has encountered over the years.​​
-(Scenario 13-4)After placing the first few simple ads in the local paper,Greta's Garden realizes that it needs to offer customers special offers to help them earn better loyalty.It decides to offer some discount coupons in the Sunday newspaper.What kind of advertising is this?

Quizplus · Accepted Answer

This is a free-standing insert advertisement, as Greta's Garden is placing a separate piece of advertising material (the discount coupons) in the Sunday newspaper, rather than simply placing an ad within the paper's content.

Scenario 13-2 A National Radio Broadcaster's Association Hosts an Annual Convention That