Integration of digital,social,and/or mobile with other components of the marketing mix is one of the easiest integration tasks in the IBP process due to the flexibility and deliverability of web advertising.

Question

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Integrating digital, social, and/or mobile with other marketing mix components is relatively easy due to the flexibility and deliverability of web advertising. This makes it easier to create coordinated and cohesive marketing campaigns across multiple channels.

Integration of Digital,social,and/or Mobile with Other Components of the Marketing