Question 1

Online resistance is an attitude or behavior of consumers against the digital marketing movement.

Accepted Answer

Online resistance refers to the behavior of consumers who resist and reject digital marketing practices and advertisements. They may use ad-blockers, unsubscribe from email lists, or actively avoid engaging with brands online. This attitude can have an impact on businesses that rely heavily on digital marketing to reach and engage with consumers.

Question 2

Concerns for advertisers include what kind of content will be adjacent to digital,social,and mobile ads when using programmatic media,as well as if their ad is placed near fake news or other non-credible content.

Accepted Answer

Advertisers have concerns about the kind of content that will be adjacent to their digital, social, and mobile ads when using programmatic media and whether their ad is placed near fake news or other non-credible content.

Question 3

More than half of paid search clicks are from mobile devices.

Accepted Answer

According to various studies and reports, it has been found that more than half of paid search clicks come from mobile devices such as smartphones and tablets. This trend is expected to continue in the future as more people use their mobile devices to access the internet and conduct searches.

Question 4

Interactivity refers to two-way communications that can feed off one another,and it is an advantage of digital media.

Accepted Answer

Interactivity allows for engagement between the user and the digital media, creating a two-way communication channel that can inform and adapt to the user's input. This is a significant advantage of digital media over traditional media, which typically only provides a one-way flow of information.

Question 5

Digital footprint is defined as your profile of personal information,accessible online to a spectrum of people.

Accepted Answer

A digital footprint is indeed defined as the collection of personal information about a person that is available online and accessible to a wide range of individuals. This information can be gathered from various sources, including social media platforms, online forums, blogs, and websites. It is essential to manage and control your digital footprint as it can impact your personal and professional reputation, privacy, and security.

Question 6

A person fills out an online form and gives his permission to a bookstore retailer to send messages about new books,sales,and special incentives to his email address.This is referred to as viral marketing.

Accepted Answer

This is not referred to as viral marketing. Viral marketing refers to a marketing technique that encourages individuals to pass on a marketing message to others, creating potential exponential growth in the message's exposure and influence.

Question 7

A big concern is privacy as an issue in digital,social,and mobile media.

Accepted Answer

The answer of A big concern is privacy as an...

Question 8

Advertising and brand placement within video games is called advergaming.

Accepted Answer

Advergaming refers to the placement of advertisements and branding within video games.

Question 9

Digital and mobile advertising is easily integrated and coordinated with other forms of integrated brand promotion.

Accepted Answer

Digital and mobile advertising can be easily integrated and coordinated with other forms of advertising such as social media marketing, email marketing, and search engine marketing to create a cohesive brand promotion strategy. This allows for a more effective marketing campaign and a better return on investment for businesses.

Question 10

Click fraud relates with charging or paying for advertising online,thinking a consumer clicked on the ad,but it instead was fraud and not actual consumers.

Accepted Answer

Click fraud is a type of online advertising fraud that occurs when a person, automated script, or computer program clicks on an ad with the intent of incurring a charge for the advertiser or publisher, without having actual interest in the ad's content or pursuing any kind of legitimate business relationship with the advertiser. This can result in misleading data on impressions and clicks, wasted ad spend, and reduced ROI for advertisers.

Question 11

Multiple screens and/or multiple devices are an important consideration in advertising and integrated brand promotion today.

Accepted Answer

With the increasing use of smartphones, tablets, and laptops, consumers are often engaging with multiple screens and devices simultaneously, and advertisers must consider how to effectively reach and engage consumers across these different channels. This has led to the development of multi-platform advertising and integrated brand promotion strategies.

Question 12

Click fraud is where billions of advertising funds have been lost.

Accepted Answer

Click fraud is a real problem in the digital advertising industry and has caused billions of dollars in losses for advertisers.

Question 13

An advantage of using email marketing is the lack of measurability of the effectiveness of the campaign.

Accepted Answer

The answer of An advantage of using email marketing is...

Question 14

Ephemeral refers to the fleeting nature of a message,such as in Snapchat.

Accepted Answer

Ephemeral means something that lasts for a short period of time or is short-lived. In the context of Snapchat, the messages, images, and videos sent through the app disappear after a short period of time, emphasizing their ephemeral nature.

Question 15

A venue for viral campaigns is online videos of either television ads or follow-ons to television ads.

Accepted Answer

Online videos can be a powerful platform for viral campaigns, especially when they feature popular television ads or creative follow-ons to the television ads. Viewers can easily share the video with their friends and social networks, which can lead to increased visibility and engagement for the campaign.

Question 16

Integration of digital,social,and/or mobile with other components of the marketing mix is one of the easiest integration tasks in the IBP process due to the flexibility and deliverability of web advertising.

Accepted Answer

Integrating digital, social, and/or mobile with other marketing mix components is relatively easy due to the flexibility and deliverability of web advertising. This makes it easier to create coordinated and cohesive marketing campaigns across multiple channels.

Question 17

Viral marketing is the process of consumers marketing to consumers over the Internet through electronic or in-person word of mouth transmitted through emails and electronic mailing lists.

Accepted Answer

Viral marketing is indeed the process of consumers marketing to other consumers through electronic or in-person communication, such as emails and social media, thereby creating a "viral" effect.

Question 18

A privacy seal usually is a logo that shows the site has been endorsed by a member of a third-party privacy endorser.

Accepted Answer

A privacy seal is a logo or symbol indicating that a website has been certified by a third-party organization as being compliant with certain privacy and security standards. The certification may involve an independent audit of the website's privacy policies, data collection practices, and security measures. The purpose of a privacy seal is to enhance consumer confidence in websites that handle sensitive information and to encourage best practices in online privacy and security.

Question 19

A click-through is the number of page elements,or hyperlinks,that have actually been requested as the user moves from a display/banner ad to the related link at the corporate/brand home page.

Accepted Answer

A click-through is indeed the number of page elements or hyperlinks that have been requested by the user when they move from a display or banner ad to the related link at the corporate or brand home page.

Question 20

Common use of social networking brings disclosure issues to different audiences,and consumers should be aware of some vulnerabilities,like loss of information control and digital vigilance.

Accepted Answer

Social networking can make users vulnerable to various risks, such as loss of privacy control and the need for digital vigilance. Therefore, consumers should be aware of these potential risks and take steps to protect their personal information.

Quiz 14: Media Planning: Advertising and IBP in Digital, social, Mobile Media