A person fills out an online form and gives his permission to a bookstore retailer to send messages about new books,sales,and special incentives to his email address.This is referred to as viral marketing.

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Quizplus · Accepted Answer

This is not referred to as viral marketing. Viral marketing refers to a marketing technique that encourages individuals to pass on a marketing message to others, creating potential exponential growth in the message's exposure and influence.

A Person Fills Out an Online Form and Gives His