Scenario 14-2 You Open Up Your Laptop to Begin Writing a Term

Scenario 14-2
You open up your laptop to begin writing a term paper for your English literature class. You do a quick Google search on a few key phrases involving Shakespeare, Dickens, and Hemingway. But before you go further, you play a few video games, check your email, visit a couple of music websites, take a cyber tour of a new sports stadium, go to a coupon site, solve a murder mystery, go back to Google to check out a big name in the news, submit a slogan for a new local restaurant, and read a couple editorials on a magazine site. Then, you figure it's time to get down to work.  
-(Scenario 14-2) The site where you solved a murder mystery is sponsored by a company that specializes in publishing mystery novels.Part of the site is devoted to a full catalog that lists the company's titles currently in print,and other parts offer interactive activities,musings of well-known writers,and games involving mysteries to solve.This site is using ________ to promote its novels.

A)  app ads 
B)  big data 
C)  search engine optimization 
D)  advergaming