A risk of sales promotion is that it could create a price orientation.

Question

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Sales promotions often involve offering discounts or special deals, which can emphasize price as the primary factor influencing purchasing decisions. This can lead customers to base their decisions solely on price, rather than other important factors such as quality or brand loyalty. This creates a risk of customers becoming overly price-sensitive and less loyal to a particular brand or company.

A Risk of Sales Promotion Is That It Could Create