In an era of cost cutting and shareholder scrutiny,companies are demanding ___________ across all functions,including marketing,advertising,and promotions.

Question

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Companies are demanding greater accountability across all functions, including marketing, advertising, and promotions, as they are looking for ways to cut costs and meet the expectations of shareholders. This means that marketing teams need to show measurable results and be able to justify their expenses.

In an Era of Cost Cutting and Shareholder Scrutiny,companies Are