Event sponsorship is often seen in the context of sports,such as Nissan Europe's sponsorship of soccer.
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Q10: A key asset for event sponsorship is
Q11: Contemporary marketers are using event sponsorship,product placements,and
Q12: Using events,product placement,and branded entertainment in an
Q13: Product placement is the practice of placing
Q14: The only way to measure the benefits
Q16: A well-fitting sponsored event can be a
Q17: The majority of the promotional funds invested
Q18: A guideline for effective event sponsorship is
Q19: In the world of promotion,authenticity refers to
Q20: Using diverse means for brand building is
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