A guideline for effective event sponsorship is to look for a match or overlap between the lifestyles of the event attendees and the benefits your product can deliver.

Question

Quizplus · Accepted Answer

This is true as finding a match or overlap between the lifestyles of the event attendees and the benefits your product can deliver can help ensure that your brand message reaches the right audience and creates a positive association between your brand and the event experience.

A Guideline for Effective Event Sponsorship Is to Look for a Match