The dynamic marketing environment entails that brand builders want to:
A) primarily focus on selling to their customers without reaching them emotionally.
B) be part of the entertainment that their target consumers enjoy.
C) stick with solely traditional advertising media.
D) stick with informational appeals.

Question

The dynamic marketing environment entails that brand builders want to: 
A) primarily focus on selling to their customers without reaching them emotionally. 
B) be part of the entertainment that their target consumers enjoy. 
C) stick with solely traditional advertising media. 
D) stick with informational appeals.

Quizplus · Accepted Answer

The dynamic marketing environment demands brand builders to be part of the entertainment that their target consumers enjoy. This is because it helps to create an emotional connection with the target consumers and increase brand loyalty. Therefore, brand builders must create advertisements that are fun, engaging and can easily capture the attention of the target consumers.

The Dynamic Marketing Environment Entails That Brand Builders Want To