Branded entertainment,along with event sponsorship and product placements is popular with marketers because they can work in numerous ways to assist with a brand-building agenda beyond the capabilities of traditional media.

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Branded entertainment, event sponsorship, and product placements provide more opportunities for marketers to build their brand compared to traditional media. Therefore, it is popular among marketers to use these strategies.

Branded Entertainment,along with Event Sponsorship and Product Placements Is Popular