A point related to branded entertainment and IBP is the:
A) growing popularity of video games and consoles.
B) simplicity of coordinating large IBP campaigns.
C) erosion of social media.
D) decrease of digital media campaigns.

Question

A point related to branded entertainment and IBP is the: 
A) growing popularity of video games and consoles.  
B) simplicity of coordinating large IBP campaigns. 
C) erosion of social media. 
D) decrease of digital media campaigns.

Quizplus · Accepted Answer

Branded entertainment and IBP are closely tied to the popularity of entertainment mediums such as video games and consoles. As the popularity of these mediums continues to grow, opportunities for branded entertainment and IBP also increase. Therefore, A is the best choice as it directly relates to the topic. B, C, and D are not applicable or irrelevant to the topic.

A Point Related to Branded Entertainment and IBP Is The