The major sweet spot in event sponsorship comes when there is a significant overlap between the:
A) event participants and the marketer's target audience.
B) primary sponsor and the secondary sponsor.
C) brand preferences of attendees and the brand preferences of competitors.
D) international sponsors and the local sponsors.

Question

The major sweet spot in event sponsorship comes when there is a significant overlap between the: 
A) event participants and the marketer's target audience. 
B) primary sponsor and the secondary sponsor. 
C) brand preferences of attendees and the brand preferences of competitors. 
D) international sponsors and the local sponsors.

Quizplus · Accepted Answer

The major sweet spot in event sponsorship is when there is a significant overlap between the event participants and the marketer's target audience. This allows the sponsor to reach their desired audience directly and potentially convert them into customers. It is important for sponsors to choose events that attract their target audience.

The Major Sweet Spot in Event Sponsorship Comes When There