A car brand decides to sponsor an online tournament for the video game World of Warcraft.This manufacturer hopes to make the tournament a branded experience.How can this event help the car brand?
A) The tournament will help diversify the revenue stream for the car brand.
B) The tournament will help identify past consumers.
C) The tournament will connect the brand with its core customer in a fun and meaningful way.
D) The tournament will likely have zero effect.
Correct Answer:
Verified
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